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Summary: Earlier this year Sony unveiled the new Xperia X series that it came to replace the famous Xperia Z. However, this movement will not be the only one. The rest of the series of Sony Mobile will also disappear to focus all of the business mobile in the newly born Xperia X. A recent presentation of Sony Mobile has leaked showing that the Japanese company is no longer to continue with other series such as the Xperia M (Xperia M4 Aqua) and Xperia C. In the catches it can be seen some slides which
Earlier this year Sony unveiled the new Xperia X series that it came to replace the famous Xperia Z. However, this movement will not be the only one. The rest of the series of Sony Mobile will also disappear to focus all of the business mobile in the newly born Xperia X.
A recent presentation of Sony Mobile has leaked showing that the Japanese company is no longer to continue with other series such as the Xperia M (Xperia M4 Aqua) and Xperia C. In the catches it can be seen some slides which are named, at any time, the other current ranges of the mobile phones from Sony, and where all the business of the smartphones revolves around the new Xperia X.
This doesn’t mean that the Sony company will abandon the market segments input range and a half, but it will try to cover all your devices under a single series that offers certain homogenization of the brand, but otherwise it could cause problems differentiating the devices among the consumers.
In the slides that it have leaked, it can be seen that the Japanese company will use a very aggressive marketing campaign to promote its new Xperia X range, both in television commercials and in print and digital magazines, and even merchandising. These new business strategies are in line with the decisions announced by Sony Mobile to try and return to the path of profitability in this mobile business that has given them back in recent times.
From now on, it begins the third stage of the firm, which it's guided by the need to bring the Xperia the "new media". The efforts that are being made by Sony to coordinate their mobile products serve mainly to reduce costs associated with the submission of multiple devices throughout the marketing year.
In addition, Sony's effort to coordinate its producer will cause a significant reduction in the cost of marketing for Sony as all they have to invest their resources to promote the brand Xperia X, without having to focus on another family.
Among the features that are worth highlighting in one of the most anticipated devices of this family, as the Sony Xperia XA, are:
Their cameras offer a remarkable result, since both the main sensor, such as the oriented selfies front, have a relatively high amount of megapixels, although we all know that this is not the main factor of the quality of a camera photos.
Moreover, and being the reason of this terminal, we found a huge 6 inch screen with full HD resolution, ready to compete with the recent Xiaomi Mi Max, in addition to several terminals over this size will fight for being the best phablet in the market.
Also, Sony returns to bet on the manufacturer of Chinese processors, MediaTek, this time with Helio P10, with 3 GB of RAM and 16 GB of storage memory, all coupled to a battery of 2,700 mAh, maybe a some low capacity considering the size of this device.
